Toga Hospitality Management - Toga Group
Toga Hospitality Management |
| The Group opened its first Medina Apartment Hotel in Sydney with 60 apartments. Today Toga, with 5700 keys under management, is one of Australia’s leading hospitality groups with a reputation for “best practise”. This reputation is the result of our highly successful sales and marketing strategies and development and operational cost control and integrated approach to the hospitality business. Toga’s integrated model of developing, owning and managing is core to its business model and culture. It is this culture that underpins the Group's objective of maximising investor returns in all market conditions. |
| The effectiveness of this model is reflected in optimal investment performance. This is driven from a focus on the initial acquisition phase with a strong track record of identifying existing assets representing strong value upside, as well as intense attention to detail and value management of new developments ensuring the minimum cost for the standard required. This same attention to detail is followed through ownership and management performance. While many of the hotels have been developed by the Toga Group, Toga Hospitality has also been selected as manager of choice by institutions and private investors who have recognised the advantages of having their hotel managed by a highly successful and professional hospitality group. The Group’s management style fosters creative, innovative and accountable people who work as a team, consider every opportunity carefully and act with integrity. By constantly challenging the way business is done and remaining open to new ideas, Toga Hospitality maintains a leading edge to the benefit of investors, guests and the Toga team. Toga Hospitality’s unique competitive advantage lies in its integrated model focusing on optimising investor returns. Toga Hospitality’s combination of strong brands is supported by a passionate, committed team of professionals and this is reflected in the many industry awards received for excellence in design, accommodation and management. The result is great apartment hotels and hotels that offer minimum static space and maximum profit space, managed with professionalism and passion. |
| POWERFUL BRANDING |
| Toga Hospitality manages it’s hotels under four brands, each with a clearly defined corporate identity that has been developed through strong and consistent branding. Toga Hospitality understands the power of strong brand identity. The Group’s four hotel brands – Vibe Hotels, Medina Apartment Hotels, Adina Apartment Hotels and Travelodge Hotels have been clearly differentiated to appeal to different target markets. Strategic branding has resulted in the creation of strong personalities for each brand, ensuring maximum awareness and recall amongst consumers and our trade partners. As a consequence, each brand has developed a loyal following of regular customers who recognise, trust and choose to stay with their preferred brand within the Toga Hospitality Group. |
| OUR SALES AND RESERVATION NETWORK |
| Toga Hospitality maintains a strong sales and reservation system enabling guests to make and confirm reservations with Toga Hospitality hotels throughout the world. This system provides ease of booking for guests and the platform to cross sell and initiate new promotions. Using this system Toga Hospitality is able to build comprehensive customer profiles that are invaluable to managing, building and enhancing our products and our service. |
| DEDICATED OPERATIONAL SUPPORT |
| Strong operational support and feedback is provided to all hotels including internal and external benchmarking, mystery guest and balanced scorecard procedures, as well as centralised procurement. Regular review and assessment of individual hotels enables Toga Hospitality to nimbly adjust sales strategies as well as ensure that operational costs are effectively managed. |
| A HISTORY & FUTURE OF GROWTH |
| Toga Hospitality has become one of Australia’s market leaders in the accommodation field with a diversified portfolio of hotel brands within the Group. This has been regularly recognised through Awards for Hotel and Accommodation Excellence. This successful growth can be attributed to strong focus on a clear deliverable strategy, listening to customers and investors and never losing focus of what produces results. After being one of the first groups in Australia to identify and maximize the opportunity to develop apartment hotel accommodation, the momentum has continued and expansion continues to thrive. Today, Toga Hospitality operates in Australia, New Zealand, Germany, Denmark and Hungary and is executing its strategy to develop and open more Adina Apartment Hotels in some of Europe’s prime locations. |
