Ask Mary-Jane Salier — known simply as ‘MJ’ — why she and her husband, Kris Gale, have bought a $6.4m penthouse off-the-plan in the Surry Hills Village development during a pandemic and she’s matter of fact.
“Yes, it’s a tricky time, but I’m an optimist at heart,” she said.
“TOGA does have an excellent reputation for delivering a quality product and I feel as though we know what we’re getting.”
And MJ, who leads the international regulatory team for US-based communications company Verizon, and Kris, who presents Fire Up! on FBi Radio, aren’t the only “optimists”.
Just three of the eight penthouses remain for sale, priced from $5.15m to $6.25m, offering luxurious 200 sqm internal spaces with city skyline views and terraces as big as 274 sqm.
As MJ says, there’s nothing else like it in their chosen inner-city patch: “The already built houses there are kind of small with lots of levels.”
And Surry Hills Village is no ordinary project. With construction expected to start late this year or early next, the grungy shopping centre often unkindly referred to as ‘Murder Mall’ on the 1.2 hectare site is set to be replaced in a residential, retail, hotel and commercial redevelopment valued at $450m.
Located on the corner of Cleveland and Baptist Streets, the SJB and BKH-designed apartments start at $875k for a 55 sqm one-bedder; $1.55m for an 81 sqm two-bedder and $2.65m for a 122 sqm three-bedder.
The project is expected to be complete by the end of 2023 or early 2024.
While the cheaper apartments don’t have off-street parking, perhaps importantly in the wake of COVID-19, they all come with a balcony or terrace.
A spokesperson for Toga group has said they are happy with the current rate of sales, which were averaging one or two a week.
“With COVID, I think everyone’s had time to reflect and they’re looking at their home in a different light”.
“Most of us have had to adapt to working from home, and people are thinking more about accessibility of amenities, commercial and retail, being close to the CBD, Moore Park and open spaces.”
“People want good-sized apartments with true studies and an extra bedroom, and they want good-sized terraces and balconies.”
The spokesperson said that more than 30 of the 80 apartments released to the market so far had sold.
“We’re pretty happy with that — we’re ticking them off”.
Most of the buyers were from a 5km radius — Surry Hills itself; the CBD; Darlinghurst; Camperdown; Potts Point; Elizabeth Bay and Paddington.
But also further afield — Mosman; Seaforth; St Ives; Dural and also parts of Asia.
MJ and Kris currently live in Willoughby, but the plan was always to pack up the two-storey house in their leafy neighbourhood and move somewhere more central.
“We’ve got a lot of friends on that side of the Bridge and it’s really close to our gym — Hiscoes [in Crown Street],” MJ said.
One of the deciding factors was that their cavoodles — Luma and Pixie — would be welcome. “If it was no pets, it would be no us, basically,” she said.
The outside area, plus the dog-friendly park on the edge of the development helped win them over.
TOGA’S street cred was important. It’s famous for mixed-use developments such as Boheme in Bondi Beach, which has among its retail offerings Messina, China Doll, A Tavolla and Ciccia Bella Italian Osteria owned by Icebergs restaurateur, Maurice Terzini.
And there’s also a Harris Farm.
Toga have said it was too early to finalise retailers at Surry Hills Village, but safe to assume some well-known names will be in there.
“We’ve got quality operators at Boheme and that’s exactly what we’re going to be doing at Surry Hills,” he said.
“We are very passionate about that retail precinct.”
“And we‘re going to have lots of restaurants and cafes.”
“It’s going to be a fantastic precinct, with everything you need in one spot … we want people to treat it as a meeting spot.”
“It’s going to be quite an amazing development.”
And construction data out this week showed that there’s little prospect of a surge of new apartment development in such areas because of falling building activity during COVID-19.
Charter Hall Group’s Chris Freeman said a housing shortage was looming, particularly in Sydney’s east and on the northern beaches.
Development approvals for new housing this year sank to their lowest level in close to a decade, analysis of ABS data showed.
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By submitting this form you accept consent to the collection, processing and use of your personal information by TOGA DEVELOPMENTS PTY LIMITED and its related companies (“TOGA” or “the TOGA Group”) in accordance with the terms and conditions set out below, including TOGA’s Privacy Policy.
Where you receive electronic marketing communications from us, you may opt out at any time by following the unsubscribe instructions provided in the communication.
TOGA collects personal information that is relevant to our business relationship with you, including by way of telephone conversations, internet enquiries you make, forms you submit, personal meetings or appointments. This data may include, without limitation, your name, address, telephone number and preferences. TOGA uses your personal information to enable us to provide and improve our products and services to you, including being able to provide you with requested information, as well as obtaining your feedback. We also use personal information to protect our rights and interests, the rights and interests of other TOGA clients and prospective clients and to comply with applicable legal or regulatory obligations. While you are not obligated to provide any personal information to us, if you do not provide all of the necessary personal information we may be unable to provide our products and services to you or process your request.
TOGA may transfer or disclose your personal information to the following parties: other companies in the TOGA Group, external service providers such as contractors, suppliers and consultants who assist TOGA in providing our products and services, regulatory bodies, government agencies and law enforcement bodies, and other parties as permitted by law.
When visiting a TOGA website we may also collect additional personal information about you in the form of your IP address or domain name. The use of cookies on these sites does not identify you personally and are used to monitor usage, visitation and other information to identify the pages you visited and information you are interested in to service you in the future.
TOGA’s Privacy Policy is available at www.toga.com.au/privacy-policy and contains further information about the nature and use of your personal information. If you wish to make a complaint about breaches to your personal information in accordance with the Australian Privacy Principles you can do this by emailing customercare@toga.com.au.
If you no longer wish to receive information from TOGA you can advise us of your wish by contacting customercare@toga.com.au.
TOGA Privacy Statement
By submitting this form you accept consent to the collection, processing and use of your personal information by TOGA DEVELOPMENTS PTY LIMITED and its related companies (“TOGA” or “the TOGA Group”) in accordance with the terms and conditions set out below, including TOGA’s Privacy Policy.
Where you receive electronic marketing communications from us, you may opt out at any time by following the unsubscribe instructions provided in the communication.
TOGA collects personal information that is relevant to our business relationship with you, including by way of telephone conversations, internet enquiries you make, forms you submit, personal meetings or appointments. This data may include, without limitation, your name, address, telephone number and preferences. TOGA uses your personal information to enable us to provide and improve our products and services to you, including being able to provide you with requested information, as well as obtaining your feedback. We also use personal information to protect our rights and interests, the rights and interests of other TOGA clients and prospective clients and to comply with applicable legal or regulatory obligations. While you are not obligated to provide any personal information to us, if you do not provide all of the necessary personal information we may be unable to provide our products and services to you or process your request.
TOGA may transfer or disclose your personal information to the following parties: other companies in the TOGA Group, external service providers such as contractors, suppliers and consultants who assist TOGA in providing our products and services, regulatory bodies, government agencies and law enforcement bodies, and other parties as permitted by law.
When visiting a TOGA website we may also collect additional personal information about you in the form of your IP address or domain name. The use of cookies on these sites does not identify you personally and are used to monitor usage, visitation and other information to identify the pages you visited and information you are interested in to service you in the future.
TOGA’s Privacy Policy is available at www.toga.com.au/privacy-policy and contains further information about the nature and use of your personal information. If you wish to make a complaint about breaches to your personal information in accordance with the Australian Privacy Principles you can do this by emailing customercare@toga.com.au.
If you no longer wish to receive information from TOGA you can advise us of your wish by contacting customercare@toga.com.au.